How to Make a Better Infographic Video
3 Steps To Making a Shareable Infographic Video
Infographic videos are one of the best ways to look super professional. They’re neat, they’re clean, and if done right - they’re VERY shareable. But Infographic videos are popular now - which means you need to work harder to stand out. Here are 3 ways to make your video unique, and shareable. Let’s get into it!
1) Tell a Story
It’s easy to get sucked into the “info” part of infographic videos. You spend so much time collecting your data, you organize it, and you hope the visuals will do all the work. Unfortunately, visuals aren’t enough to keep people engaged. People communicate in stories - so if you want to captivate your audience, you have to tell one. The best way to do this is to follow this framework:
- Figure out what point you’re trying to make
- Use the data to support that point
- Build a narrative that takes you to your point and script it out.
Doing this not only gives your video a coherent flow - but also makes the video more memorable. Even if people forget the exact numbers, they are likely to remember the crux of your message.
2) Make it Simple
The reason Infographic videos are popular, is because they are easy to digest. If you are using complex data - it’s not enough to just present it. You have to simplify it. Avoid the big words. If the statistics aren’t easy to simplify outright - then use any visual aids you can. Sometimes you can couple a statistic with a relatable metaphor. This helps people get the gist of what you’re saying, even if they’re not in the mood to calculate things. The less you can make your audience think - the more you can make them watch.
3) Use Animations Properly
To quote Ben Affleck in Boiler Room, “motion creates emotion.” When you have unique animations that lead the viewer, your video becomes VISUALLY appealing. Just as a good story leads the viewer along - so do unique animations. And don’t forget to make your graphics match your concepts. It’s a really simple trick that aligns different senses. For example, let’s say your script says ‘But if you look closer at the data...’ - why not use a magnifying glass graphic? Little things like that are the glue that molds together the narrative.
“But I don’t know how to program animations from scratch. Where do I get them?”
Well, that’s where we come in. At Motion Graphic Stock we offer a library full of animations you can use to make videos like the pros. Since the animations are all pre-made, it’s as simple as dragging and dropping what you like into the video editor. The library is constantly expanding - which means that you always have access to fresh animations that look more original than your competition. Check it out at www.motiongraphicstock.com
So there you go. Three steps you can use to make Infographic videos that people will share. These days, ‘good enough’ is no longer ‘good enough’. You need to stand out. Not everyone wants to splurge $400 on a professional video editor - so if that’s you, I hope you will use these tips to make awesome infographic videos of your own!