Creating an Explainer Video From Scratch

How To Make a DIY Explainer Video From Scratch

Ever seen one of those animated explainer videos? They’re squeaky clean. They’re friendly. They’re warm. They’re inviting…

And they’re highly profitable to the businesses which use them.

Whether you’re in e-commerce, real estate, B2B services or pretty much any other vertical, having a good explainer video can do wonders for your traffic, CTRs, and ultimately - profits.

So you’ve got your copy of After Effects, watched a few tutorials, but don’t know how to how to approach it yet? Fear not, we’ve got you covered. There are 100s of tech tutorials about software features, but few that actually teach you the process behind making a good explainer video. So by the end of this post, you will have learned how to make one.

Let’s get started.

Write Your Script

The script is the most important part of the video. The script will dictate how your customers feel, how they respond, and what action they take immediately afterwards. The script will also serve as a guide for your animations and video. Here are some general signposts to follow when writing a script.

First, focus on the pain-point your product tackles. In a nutshell, you are going to tell your customer what problem they have, how you can solve it, reasons why your product is good, and what they should do next. This is why even if you’re not a script-writer - you may be the best person to write the script. Because you know your product. And more importantly, you know your audience better than anyone else does.

Next, think about the most suitable tone to use. Will you be funny? Will you be serious? Will you use metaphors? Or will you be matter of fact? All those things impact how your audience feels. Don’t be afraid to infuse your personality into the script. After all, businesses and consumers are people. People have personalities. Write your script the way you speak.

Now you can pick some music that compliments the tone of your script. Royalty-free music can be found in several places like; musopen, audiojungle or even soundcloud (just message the owner they might let you use it for free!)

Record Your Script

The script’s written. The music’s picked. Now it’s time to record. If you’re using your own voice, you will need a good microphone and a silent room.

Professional microphones are called ‘condenser microphones’ and pretty much any condenser mic is good enough. Make sure to also get a pop-shield to prevent your ‘p’s from making nasty popping sounds. The letter ‘p’ naturally pushes out a lot of air, and microphones without pop-shields can’t deal with that.

But maybe you don’t like the sound of your own voice? Prefer to use someone else’s? Don’t trust your recording wizardry? No worries, you can hire others to read and record your script for you. And it’s not even that expensive. There are many voice actors on places like Fiverr, Craigslist and Gumroad. When you are happy with the quality of their recording - they will send you an audio file that you can import into your video editor.

Use The Script to Build Animations

So now your script is ready. Your song is chosen. All that’s necessary is to pick and add your animations.

“But where do I get the animations?”

Well, that’s where we come in. At Motion Graphic Stock we offer a library full of animations you can use to make videos like the pros. Since the animations are all pre-made, it’s as simple as dragging and dropping what you like into the video editor. The library is constantly expanding - which means that you always have access to fresh animations that look more original than your competition.

“Ok, so I can get animations from you, cool. But how do I pick which animations to use?”

The answer is in your script. Open up a copy of the script on your computer, or even print out a copy (like a true film director.)

Now go through your script looking for any themes, words, or concepts that correspond to an animation in your library. For example, imagine a part of your script says “...Because we know just how important time is to you.”

The concept here is time. So you could choose an animation of a clock. Match animations to themes in the script - and you’re good to go.

Double-Check and Render

Finally, you have all the components and your video is ready. Double check the project, play it through a few times in your editor to make sure you’re happy. Once that’s done. Render it, upload it, and pat yourself on the back - because you’ve just made a pro level explainer video!

Final Words

So as you can see, when armed with a good framework and a library of pre-made animations – you can make a pro level explainer video all by yourself. You don’t need to spend exorbitant amounts of money on video experts and software courses.

As usual, simplicity wins.


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